Professional in Social Communication and Journalism from La Universidad de La Sabana, with an emphasis on Cultural Journalism and Organizational Communication. Expert in digital communication certified by Google and Facebook, with vast experience in Digital Transformation and ECommerce processes
My main strength is managing innovation and business development through communication strategies in business, social and public organizations. I have writing skills for written, radio, digital and audiovisual media. I handle layout programs, video editing and design, as well as digital advertising platforms, websites and more. I understand the commercial dynamics of Web 2.0 -3.0, all its potential and I like to formulate innovative strategies, supported by the infinity of possibilities offered by digital communication and marketing through these virtual channels. Experts in financial, commercial, administrative knowledge, structured in strategies, cost plans and monitoring of objectives, BSC, KPI's.
MBA from the International University of La Rioja in Spain, with which I developed excellent managerial qualities to be able to respond in the best way as Director of Communications, Marketing, Commercial and even CEO, Controller or a position that requires the development of high corporate strategies scope and impact business development.
I have highly developed business skills for digital channels, and I am a generator of trust in people. I propose campaigns and / or action plans based on social research and from there come effective work plans for each organizational context. I have an impeccable writing and according to the communicative objective I am the creator of great texts and / or news, advertising, corporate and commercial offers.
Certified Expert in Digital Marketing (Google Analytics + Google AdWords - Google Partner), with more than eight years leading digital strategies for SMEs and large companies, in various sectors of the economy. E Commerce | Geek | SEO | Copy | SEM | SMM | Social media.
I have worked creating brands for new markets, developing business plans, directing corporate communications, I integrate it with marketing and I call it integral or strategic communication. I successfully market B2B - B2C products and services through the creation of comprehensive digital ecosystems.
I have worked in many Digital Transformation processes, private companies and compensation funds have been the best success stories in terms of how to bring Ecommerce to traditional business models. Over time I have made sure that the conversion is indifferent as long as you have a digital strategy and an Always On digital advertising flow
The platforms in the market become indifferent, they all share the same usability principles and in that sense, it is important to clarify that in my work world, we have used the most famous platforms with some work teams, in others, we have innovated with brands or types of tools that turn the experience around, being a digital professional means not depending on a type of technology, a brand or a tool, it is about understanding the dynamics and being willing to disrupt and learn with tools that mark innovation
Juan Pablo Domínguez
